new-rules-of-marketing-and-pr

The New Rules of Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
(New Rules of Marketing & PR: How to Use Social Media, Blogs,)

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Square One PR & Communications

August 14th, 2009

If Square One were a coffee, we’d most certainly be a macchiato. We’re to the point, full of zing with a layer of “cream” on top that makes the experience all the more enjoyable. We do not do things the “normal” way – you can count on that. We keep you smiling because our creative ideas and strong story angles are on endless supply and can’t be ignored by the media.

A few other things you can rely on….

  • Strategy drives our creativity: our great ideas are ones that will impress, interest and motivate target audience/media groups and will reinforce your key messages
  • We were journalists, we are journalists, we know journalists. Whether we’ve known a journalist for years, or we’re meeting them for the first time we understand what they need. We know what makes a story newsworthy, we’re aware of the pressures that affect their working environment and we do everything we can to make their lives easier. This means better results for you
  • All the ‘-bles’ with no ‘bull’ – we are approachable, reliable, credible, capable, accountable, adaptable and measurable. Our communication with you is honest and up-front, our involvement is responsive and hands-on and your interests are always our primary concern. We are advocates of your business, and we take that role very seriously
  • We love (nay, NEED) the adrenalin and satisfaction that comes with great ideas and their successful implementation
  • We do not take on competing clients as it creates a conflict of interest

We focus on building a strong foundation for our campaigns – that’s how the name ‘Square One’ was born. A strong foundation involves:

tick Understanding all the things that make your business what it is. Everything we do, say and write will reflect the ultimate image you want to portray

tick Clearly defining the message and who needs to receive it

tick Spending the time and effort required to set out creative concepts that will cement the campaign together

When you lay a strong foundation, cracks will never appear in the campaign. We build on the foundation, building up your brand and customer base, and reach for the sky.

Working with Square One means working with a company that doesn’t operate using templates and a cookie-cutter approach. It means feeling at ease because your PR is in the hands of motivated professionals who are immersed in your business and share the joy of your successes.

Contact details:
Phone: 0398272760
Email: info@squareonepr.com.au
Web: www.squareonepr.com.au

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