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The New Rules of Marketing and PR

How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
(New Rules of Marketing & PR: How to Use Social Media, Blogs,)

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Archive

Archive for the ‘Online’ Category

NBN – High speed broadband: coming to your town

July 31st, 2010 No comments

Senator for the ACT, Kate Lundy, Labor Candidate for Canberra Gai Brodtmann and Labor Candidate for Fraser Andrew Leigh and Labor Second Senate Candidate David Mathews today welcomed the announcement that Federal Labor will extend NBN Co’s fibre coverage objective from 90 per cent to 93 per cent across Australia. Read more…

Viewed 676 times by 145 viewers

Categories: Online, Politics, Technology

Gibson guitar’s iPhone app surpasses 1.5 million downloads

June 5th, 2010 No comments

The Unprecedented Popularity of the Free iPhone App Has Musicians, Fans, and Celebrities Alike Embracing the Latest Innovation from Gibson Guitar

Nashville, TN…June 3, 2010… The Gibson Guitar iPhone App has become one of the most popular free apps via the Apple iTunes store and has been downloaded over a staggering 1.5 million times by fans worldwide, cementing Gibson’s reputation as the industry’s leader in innovation and music technology. Musicians, enthusiasts, and celebrities alike have embraced this must-have app. Read more…

Viewed 22772 times by 549 viewers

Categories: Online, Technology, music

Brand New eCommerce Manuals from TemplateMonster and osCommerceManuals.com

January 18th, 2010 No comments

With the new partnership with www.osCommerceManuals.com the eBook manuals for the most popular open source eCommerce platforms are now available for sale at www.TemplateMonster.com

Brooklyn, New York, January 14th 2010 – In a bold move that makes it easier than ever for its customers to create beautiful, customized online stores with its web templates, TemplateMonster announced today that it has partnered with osCommerceManuals.com to sell the user-friendly osCommerce Manuals series of eBooks on TemplateMonster.com. The special versions of the manuals contain a special chapter on How to Install a TemplateMonster template, and are available for osCommerce, Magento, Zen Cart, and CRE Loaded stores. Read more…

Viewed 22339 times by 1241 viewers

Categories: IT&T, Online

Get Big Day out 2010 live & interactive on channel [V]

December 14th, 2009 No comments

CHOOSE FROM THREE CRANKIN’ SCREENS!

MEDIA RELEASE: Thursday, 10 December 2009

In January, Channel [V] will bring you the ultimate coverage of the world’s largest touring festival, with BIG DAY OUT LI[V]E. This mammoth, five-hour LIVE broadcast from the 100th Big Day Out Show in Sydney will give viewers unprecedented AAA access to local and international artists, mind-blowing performances and all the backstage antics. The special television event kicks off on Saturday 23 January LIVE from 3.00pm.

Plus, BIG DAY OUT LI[V]E is interactive with THREE jam-packed screens to choose from – just hit the red button on your remote. Read more…

Viewed 27807 times by 1138 viewers

Categories: Online, music

Gov 2.0 Taskforce Announces MashupAustralia Contest Winners

December 14th, 2009 No comments

The Government 2.0 Taskforce announced the winners of the MashupAustralia contest, which asked Australians to combine and add to government datasets to create publicly useable online applications.

The contest, which ran between October 7 and November 13, was designed to help the taskforce demonstrate why open access to Australian government information is good for the economy and society. “Open access” means releasing government information on terms and in formats that permit and enable use and reuse.

Eighty-two entries were received, making the MashupAustralia one of the most successful contests of its type globally and demonstrating the ability for open government data to drive innovation.

A key contributor to its success was a series of “hackfests” which were held during the contest. These “hackfests” bring together online designers, developers and other experts to build applications and mashups in a 24 hour period. The taskforce sponsored one “hackfest” – Govhack held in Canberra – and community groups organised three similar events in Sydney and one in Melbourne. Read more…

Viewed 10017 times by 623 viewers

Categories: Online, Politics

Government 2.0 Taskforce released for public comment

December 7th, 2009 No comments

The Government 2.0 taskforce today released a draft report for public comment that calls for the government to embrace Web 2.0 tools to deepen democracy and engage citizens.

The central recommendation calls for an Open Government Directive from the Government to treat government information as a national public resource to be as freely and openly available as possible.

It also recommends that government agencies and public servants use Web 2.0 tools like blogs and online forums to engage with citizens, each other and likeminded professionals around the world.
The Government 2.0 Taskforce Chair, Dr Nicholas Gruen said: “If Government 2.0 is realised, citizens won’t just be consulted by government they’ll actively collaborate with government.” Read more…

Viewed 17408 times by 554 viewers

Categories: Online, Politics, Technology

City groups plug-in to Broadband Forum

December 7th, 2009 No comments

SYDNEY, AUSTRALIA – As the Federal Government’s “Realising Our Broadband Future” Forum approaches this week on 10-11 December, plans for a number of remote free community events are springing up around Australia to encourage more people to join in and contribute. The Forum aims to “map the applications and business models that will thrive in Australia’s high speed broadband future” according to the website, and is organised by Minister Conroy and the Department of Broadband, Communications and Digital Economy.

Supported by CivicTEC, this Thursday 10 December a disparate network comprising social media and creative professionals, state and local government, academia and social commentators are organising impromptu free forums in Sydney, Melbourne, Brisbane and other cities to allow input from a wide cross-section of the community who could not attend the Sydney Forum. Read more…

Viewed 3991 times by 449 viewers

Categories: Online, Politics

Gumtree classifieds more accessible for users on the go

November 19th, 2009 No comments

A NEW SURVEY reveals the need for Australians to have internet access on the move, as one in five now use a mobile phone to surf the internet.

Almost 20% (19.6%) of those surveyed by free online classifieds website Gumtree.com.au* revealed that they access the internet via mobile phone due to the ease, accessibility and quality now available through ‘smartphones’ such as the iPhone or Blackberry.

Indicating the demise of the internet café, just 6% of those polled in the survey use an internet café to browse online. In addition, a third (33%) of all respondents log on to the internet on their work PC. Read more…

Viewed 6021 times by 427 viewers

Categories: Online

Treeet yourself – Entertain, Enrich and Enjoy

November 13th, 2009 2 comments

In the first six months of this year, over 32 million music CDs, DVDs and digital tracks were sold in Australia(1), in addition to the estimated 128 million books sold annually(2). Evidently, Australian’s have a real hunger for entertainment. To satisfy this appetite, a new Australian website named treeet.com.au launches this month, offering hundreds of thousands of books, DVDs, CDs, electronic games and magazine subscriptions.

An Australian-owned company, treeet.com.au is founded on three core principles, ‘entertain, enrich, enjoy’, and offers a broad range of products to satisfy the diverse entertainment preferences of all Australians. treeet.com.au currently stocks in excess of 2 million products (and counting) in approximately 600 different categories, from romance books to Wii games, making it one of the most comprehensive online entertainment providers in Australia. Read more…

Viewed 5116 times by 468 viewers

Categories: Online, Products, environment

Get what you wish for – introducing iWish iWish

October 22nd, 2009 No comments

“I wish, I wish” were words that frequently fell from Paula Lorenzo’s mouth after giving birth to her son Kalan. After he was born, Paula found herself inundated with gifts including flowers, baby toys and clothes, when all she really wanted was for someone to come and clean her house and wax her eyebrows. It was during this time that the idea for iWish iWish (www.iwishiwish.com.au) was born. The website, which launched this month, offers practical, service based gifts for people who are time-poor and for those who have everything.

The gifts offered on iWish iWish range from cleaning services and beauty therapy (massages, waxing, facials) to dog walking, personal training and personal chefs. The cost of packages range from under $100 for presents such as fruit baskets, to more extravagant presents such as a $25,000 live-in personal trainer. Read more…

Viewed 2743 times by 334 viewers

Categories: Online, lifestyle