Thomas T P Hinds luxury lifestyle brand has been undergoing a huge transformation over the past four years, and the journey has almost reached its penultimate destination.

It has been 33 years since the launch of the Thomas P Hinds brand, a name eponymous with straight up elegance, English gentrified class touched with quintessential corporate style.

His latest business partner, Lea Mellow, whom he met whilst working on the brand in the streets of Notting Hill, has been the driving force of design and inspiration, and today the company is reaping the benefits of her shrewd and cultured nous and expertise.

Miss Mellow says, “When I met with Thomas T P (who is also the founder and owner of the label of the same name) he had a wild and rebellious plan for the brand, which professionally, I was of course attracted to.”

Atlas Burman, Brand Representative and Regional Sales Manager for the company, who was acquired in March this year from a smaller rival company in the Central Coast, explains, “The dynamic between the Mellow – Hinds partnership is unparalleled in this industry. The transformation from a rather stiff, formal corporate image to one slightly hipper, younger and “on trend” is a result of Mellow.”

The latest collection will reflect the final touches of the rebranding exercise, and can be viewed at the 2 hour long fashion show on November 4th at the Gallery, Paddington. Open to media. Please RSVP via agencies.

For more information and press kit, please contact Felicity Snippet on 0293603600.

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