Italian luxury interior design brand Visionnaire launches in Australia
Visionnaire, Italy’s luxury interior design brand which has been leading international trends for the last four years, has now arrived in Australia. Already produced and sold in over sixty countries, the launch is a pre-eminent and significant entry for Australia, as the brand is regarded as a benchmark in the international interior design industry for innovative, stylish and glamourous collections.
Visionnaire showrooms can be found at some of the world’s most remarkable locations, from Bologna to Hong Kong, from Moscow to Rome, from Jeddah to Shanghai: and now Byron Bay, which is initially the only place the collection will be able to be viewed in Australia.
Visionnaire ascribes to the notion of “home philosophy” and takes an exceptional and unique approach to interior design through offering a total concept solution, which is unparalleled in the industry today.
Included within Visionnaire’s total concept collection are state-of-the-art luxury kitchens, complete with the latest Europe has to offer in applicances by Miele and Gaggenau, bathrooms, as well as the ultimate in Wellness Rooms offering a luxury environment and stunning retreat to relax or exercise, which all embody the brand’s enduring, creative style and sophistication. The total solution approach means that the finest of detail is carefully considered to create an inimitable environment that will amaze the occupants. From fine designer plates for the kitchen through to glorious rugs and stunning Italian bed linen, every piece has been carefully selected to complete a picture that is both beautiful and functional.
“Every Visionnaire showroom is the “fashion statement” of our company: the choice of country, the location and the display solution in each city evoke our commitment to taste and quality,” says Luigi Cavalli, owner of IPE Cavalli and Visionnaire.
”Visionnaire is a mix of many materials and various styles but also offers new sensations and responds to a need for a different system of furnishing compared to the past. It is so different that when you see Visionnaire’s world, when you see a Visionnaire “habitat” or a Visionnaire style, everything you’ve seen up to then will seem old and dated,” says Luigi Cavalli.
Designed by the internationally acclaimed designers Samuele Mazza and Alessandro la Spada, the Visionnaire brand already has a high profile amongst attentive media. Samuele Mazza is also a well known media figure today, due to his prolific and highly successful career in the fashion and lifestyle sectors. He has been invited to appear on many popular television shows to talk about his work over the years, and two of his most recent interview appearances were with the CNN and Newsweek. Following a special report on the designer and Visionnaire collection, Newsweek declared the season of minimalism and austerity officially closed. The Italian newspaper Corriere della Sera defined him as one of the new emotional style prophets.
Visionnaire is brought to Australia by Style Factory International who specialise in luxury European interior brands.
For more information, please visit:
www.stylefactoryinternational.com.au/visionnaire.html
About IPE Cavalli
Founded in 1959, IPE Cavalli is a leader in the prestigious Italian interior design sector. Since its inception, IPE has been at the forefront of technical innovation.
www.ipe.it
For media enquiries, please contact Kimberly Newman on 02 9360 3600 or mobile 04 2225 7832,
or email kimberly@marketingelements.com.au
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