Watch out Ashton, Raul the Peruvian Mule will be vying for the title of top social networking celebrity with two months of continuous tweeting, blogging, facebooking, flickring, poking, rating, bebo-ing and even myspace-ing! That’s right amigos, the somewhat crazed Raul will be showing Australians how it’s done with his non-stop social networking record running throughout September and October. His record attempt of 1334 hours of continuous online activity across eight digital channels will be fuelled entirely by 7-Eleven’s very own Slurpee KICK.

By popular demand, 7-Eleven is bringing Slurpee KICK with taurine back for a limited time only. The energy loaded Slurpee KICK will be available in the ever popular Citrus KICK and also the new Berry KICK flavour. Both punch-packing flavours will be responsible for Raul’s attempt to write, post, rant, rate and comment on eight social networking websites including Twitter, YouTube, Facebook, Last.fm, Flickr, bebo, MySpace and Raul’s own blog for two months.

Fans can follow Raul in real time via all the popular social networking websites or via the Slurpee KICK website www.slurpeekick.com.au.

For those that haven’t quite got their fix of Raul, 7-Eleven are giving customers a chance to go into the draw to win a trip to Raul’s hometown in Lima, Peru when purchasing a large Slurpee KICK in store. Instant prizes will also be rewarded to Slurpers in the form of inflatable Rauls, Raul ringtones, Doritos (not featuring Raul) and medium Slurpees.

Visit www.slurpeekick.com.au or visit your nearest 7-Eleven store today to get in on the action!

-ENDS-

For further information please contact:

Kara Kangwa
Haystac

T: 03 8689 2256
M: 0423 399 778
E: k.kangwa@haystac.com.au

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