Movies have confused men about what women want, according to dating
specialists at The Modern Man (www.TheModernMan.com).

The Modern Man, which has helped over 6,000 men across more than 24
countries embrace their inner ‘ladies’ man’, has found 70 percent of
guys think women don’t enjoy being approached in bar environments.

The result? The illusion of what Australian women are calling a ‘man drought’.

Creator of The Modern Man and reformed ladies’ man Dan Bacon said one
too many romantic comedies and episodes of Friends have baffled
today’s man when it comes to understanding what women are looking for
in a guy and how they like to be approached and treated.

“We’ve all seen these movie scenes before – a guy walks up to a woman
in a bar and ends up with a drink tipped over his head then walks away
with his tail between his legs,” said Dan.

“Men have been getting slapped by women since the days of the black &
white movie. Usually, it’s when a man shows sexual interest in the
woman. A modern example is a scene from the movie ’17 Again’ where
women basically form a line to take a swipe at Zac Efron. What most
people don’t realise is that these scenes make a lot of modern men
afraid to approach women and show interest.

“Women are often portrayed as being horrified at men who aren’t afraid
to show their sexual attraction for women, but this is not an accurate
reflection of how the modern woman wants to be wooed.”

According to Dan, women want to be approached. When it comes to bar
environments, the fact is most women stand around waiting to be
approached.

“We meet thousands of women a year doing what we do and increasingly
they complain that guys no longer approach them. Understandably, they
conclude that there must be no men left out there,” he said.

“And many of the men who do walk up to women are getting it all wrong
because they’re either so nervous about the expected reaction or
basing their approach on some deluded dating scene they’ve seen in a
sitcom or movie.”

The Modern Man has taken on a mission to put an end to the
misconceptions by educating men about the do’s and don’ts of meeting
women.

“Men have fewer role models today. Fathers and sons are often
separated by work and study commitments and immediate and extended
families often live far apart, so you can see why many men have come
to rely on TV shows and movies for help, but this form of media is
usually just for entertainment – not education.

“It’s time to get past the Hollywood hype and back to reality so we
can give Australian women a man they find attractive.”

The truth is, eight out of ten women will be friendly when a man
approaches and this is a fact that should boost a man’s confidence
immediately, said Dan.

“Next, a guy needs to understand that a woman wants to be approached
by a confident, assertive man and ‘teasing’, ‘flirting’, ‘sexual
tension’ and ‘checking her out’ are not dirty words – they are all
part of creating an interaction that will result in attraction.

“Guys need to stop apologising for being sexually attracted to women.
Asserting masculinity allows women to respond in a natural feminine
way.

“Men need to show their masculinity and sexuality through numerous
things like their body language and stance, strength in their thoughts
and opinions and the use of humour and conversation to move an
interaction forward romantically, rather than talking to her like a
meek male from a G-rated TV soap.

“Women spend time primping and preening for a night out so that they
can appeal to the opposite sex. This is all about men doing their own
preparation and reprogramming themselves to become a ‘ladies’ man’ –
defined by us as simply someone who enjoys and attracts the company of
women.”

After five years of coaching men one-on-one and conducting seminars
across Australia, The Modern Man has condensed all knowledge into an
8-hour DVD set called Dating Power, a complete, start-to-finish guide
about approaching and dating women. For more information visit:
www.TheModernMan.com.

-Ends-

For more information, interviews, photographs, please contact: Sarah
O’Brien on (03) 9827 2760 or 0408 401 502 or email
sarah.obrien@squareonepr.com.au.

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